What is Trust-Centered Leadership™?

Trust-Centered Leadership™ is an approach to leading and developing organizations that puts trust-building at the forefront of the leadership agenda. Trust-Centered Leadership™ does not replace other styles of leadership. Instead, it works alongside existing leadership styles to intensify the leader's credibility, leverage, and impact.

Why is Trust-Centered Leadership™ important?

Trust is the glue that holds your organization together and the lubricant that allows it to run smoothly. When trust breaks down, the result is fear, anxiety, suspicion, and insecurity. Communication becomes closed and self-serving. Turf-guarding and self-protection take over. Morale sags. People dig in their heels. They resist change, even when change is essential for survival. In this atmosphere productivity inevitably plummets, dragging profits down with it.

At the heart of most troubled organizations, Dr. Armour finds, are issues of trust that have gone unrecognized, unaddressed, or unresolved. As a keynote speaker he often makes the telling point that we now face a 'trust deficit' that is as glaring as our trade deficit.

What solution does Trust-Centered Leadership™ provide?

Trust-Centered Leadership™ counters fear and anxiety by creating a high-trust culture where people feel safe, hopeful, and energized. In this atmosphere of trust everyone is free to contribute fully, offering innovative solutions, acting with initiative, taking appropriate risks, and voicing personal viewpoints openly. Countless studies have confirmed that workers are more productive and that managers make more creative decisions in high-trust environments.

What will you gain from Trust-Centered Leadership™?

A Culture of Trust

• You will create a Trust-Bonded Organization™ that fosters synergism and creativity within teams, between teams, and across functional lines.
• You will develop Trust-Building Management practices from top to bottom in your organization.

Open and Responsive Communication

• You will instill a Climate of Truth-Telling that provides timely, dependable feedback and keeps your organization grounded in reality.
• You will harness the power of Straight-Forward Communication to thwart forces that subvert team harmony.

Adaptability and Speed

• You will foster Multi-Layered Trust that allows your organization, from top to bottom, to take change in stride.
• You will be able to maintain a High-Performance pace by building trust in depth.

What concrete results can your organization expect?

1. An improved bottom line created by timely responses to threats, opportunities, and changes in your industry
2. Greater cooperation from workers when management announces significant changes or asks for extraordinary effort
3. Less morale-killing speculation among employees
4. Increased confidence and loyalty, which keeps your best people on board
5. A motivated workforce where every person feels uniquely valued and appreciated
6. Eager workers who know that they will be treated fairly